Project Overview

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'Lonique', a haircare brand specialising in high performance hairdryers, approached us to develop packaging that would reflect their modern, stylish and professional image. The goal was to create a design that would stand out on retail shelves.

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Objectives

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• Design visually striking packaging that aligns with Lonique’s brand positioning.
• Ensure the design feels sleek, modern, and fashion forward, appealing to the beauty industry’s standards.
• Create packaging that protects the product while enhancing the unboxing experience.

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Scope of Work

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• Packaging Concept Development: Designed a look with clean lines, bold typography and a color palette to reinforce the brand’s positioning.
• Production Ready Files: Delivered precise, print ready packaging files optimized for premium material finishes.

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Results

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The new packaging design makes 'Lonique' presence stand out even further, Its sleek design balanced with clear product messaging, captures the attention while showing professionalism. The packaging not only enhances shelf appeal but also creates a memorable unboxing moment, reinforcing Lonique’s reputation for quality and style.

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