‍Project Overview

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'The Roasted Coffee Bean' came to us with a vision; to create a brand identity that would stand out in a crowded coffee market but at the same time convey warmth. They wanted something memorable, something that would stay in the minds of their customers from the moment they saw the brand, whether on a coffee bag, a takeaway cup, or a business card.

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Objectives

• Develop a unique and recognizable logo that reflects the brand’s character.
• Create a visual identity across packaging, merchandise and marketing materials.
• Design branding that is both professional and approachable, appealing to coffee lovers of all ages.
• Ensure the brand’s presence is distinctive and consistent across all customer touchpoints.

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Scope of Work

• Brand Concept & Logo Design: Created a custom squirrel mascot holding a coffee bean, balancing playfulness with quality.
• Packaging Design: Developed coffee bags with earthy tones, clean typography and an engaging illustration to stand out on shelves.
• Branded Merchandise: Designed mugs, takeaway cups, tote bags and menu boards to maintain brand consistency.
• Marketing Collateral: Produced business cards, promotional materials and brand elements, with a unique color palette and typography style.

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Results

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The final identity for 'The Roasted Coffee Bean' is modern, playful and instantly recognisable. Every element from the logo to the packaging conveys warmth. Its unique design ensures that wherever customers encounter the brand, they experience the same inviting and memorable experience, helping 'The Roasted Coffee Bean' stand out as a premium yet friendly coffee brand.

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