Project Overview

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'Aqualuxe' approached us with the ambition to create a premium skincare brand for their Advanced Night Serum. They wanted a design that exuded luxury and elegance but at the same time a hint of modern sophistication while staying true to their clean, nature inspired product ethos. From the moment a customer saw the brand, whether online, on packaging, or in store, it had to communicate trust and quality.

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Objectives

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• Develop a sleek, premium logo that embodies sophistication and elegance.
• Create a brand identity across packaging, bags, and product labeling.
• Blend a luxurious look with hints of natural elements and colour to reflect the product’s purity.
• Ensure all visual elements communicate high quality and appeal to a discerning, beauty conscious audience.

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Scope of Work

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• Brand Concept & Logo Design: Crafted a modern, minimalist floral inspired emblem paired with a clean typography to establish a strong brand mark.
• Packaging Design: Developed a high end packaging design for both the serum bottle and outer box, utilizing deep purples, metallic accents, and subtle patterns to show elegance.
• Branded Merchandise: Designed stylish shopping bags in multiple formats with consistent brand presentation.
• Product Labeling: Created clear refined labels for dropper bottles, mixing brand colors and iconography for immediate recognition.

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Results

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The completed brand identity positioned 'Aqualuxe' as a quality skincare line with a distinct and elegant presence. Every detail from the deep purple palette to the unique logo mark works together to create a sense of exclusivity and trust. The design ensures that no matter where a customer interacts with the brand, they experience the same luxurious and memorable impression, reinforcing Aqualuxe’s place in the high end skincare market.

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